Business View Magazine Dec-2022

26 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 customers reduce their demand charges on their electricity bills.” Evaluating older technologies to help aging industrial facilities upgrade their processes and reduce their costs is another valuable service implemented by the company. One thing that APPI takes seriously is ensuring that clients and prospects are educated on the products and technologies available to them. “We have a very robust team in house that is focused on putting together collateral around different opportunities that are available to clients and prospects, whether that be in individual states or around specific technologies,” says Madden. “APPI is product and technology agnostic. However, we do want to help our clients implement financially and functionally vetted solutions that will improve their overall operational functionality.” “Everything from applying new technology to an existing building, to presenting a proposal to a prospective client requires a level of education,” Lewis stresses. “W must be educators from the beginning of the conversation. Businesses would not necessarily be interested in a project if it didn’t save them money, but there is a lot that goes into that analysis. The focus of the organization is on helping customers be at the forefront of what is happening in the energy space. “We provide a lot of foresight for our customers to the extent that it is possible so that they are protected in their investments, and that they’re going to be able to maximize the returns from their investments. We help customers understand how to meet their goals as they try to make claims towards sustainability and carbon reduction efforts for the next five, ten, twenty years. We are a part of that tip of the spear where we are creating the trends before it’s really understood by a lot of the folks that we compete with in the industry.” Each of the organizations that APPI Energy works with have their own unique circumstances, and are all at different levels in terms of education, goals and ability to commit. “When it comes to topics such as ESG, renewable energy, or on-site generation I think one Ali Gilliam Vice President, Marketing at APPI Energy Margo Madden Vice President, Energy Solutions Michael Lewis Senior Client Advisor, Energy Solutions