Business View Magazine | Volume 8, Issue 12

99 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 IHRSA magnified the need for the industry to be stronger politically. It is vital for the health and fitness industry to have a “seat at the table” when policymakers discuss and decide on issues that impact the health of the nation, individual states, or the fates of America’s small businesses. In that effort, IHRSA formed the National Health and Fitness Alliance and Global Health and Fitness Alliance to support common goals, increase access to physical activity and health education, boost policymaker relationships, and more. A strong association with a powerful advocacy arm that represents and is supported by the entire health and fitness industry is necessary to track, confront, and overcome threats, jump on opportunities, and deliver results. WELLNESS FOR ALL There is no doubt that population health can be improved through regular physical activity. That being said, the IHRSA Foundation is a 501(c)3 charitable organization building capacity and developing programs and resources for fitness facilities to more effectively provide people of all ages, backgrounds, and abilities a place to improve their health through regular physical activity.