Business View Magazine | Volume 8, Issue 12

97 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 its efforts on advocating for the industry and curating resources to aid facilities in the midst of government-mandated closures, capacity restrictions, and new safety and cleaning guidelines. In total, IHRSA released over 140 COVID-19 Resources materials including articles, checklists, webinars, videos, and more. During the pandemic, memberships were frozen or cancelled, revenue declined 58%, and 17% of health and fitness clubs closed their doors for good. In the coming years, we will learn even more about COVID-19’s devastating impact on the industry, as well as the public’s activity levels and overall health and wellness. Throughout these unprecedented times, IHRSA launched national and state-level grassroots campaigns, ranging from reopening health clubs to urging lawmakers to include the health and fitness industry in any coronavirus relief package. As of this writing, more than 79,000 fitness professionals and consumers took action IHRSA on IHRSA campaigns relating to the coronavirus pandemic. The following information was released in the 2021 IHRSA media report on health and fitness consumer data & industry trends before and during the COVID-19 pandemic. The report comprises IHRSA’s industry and consumer research, specifically covering U.S. health club consumer trends. THE FITNESS INDUSTRY’S RESPONSE TO COVID-19 Clubs around the world have made the Active & IHRSA CEO & President, Liz Clark