Business View Magazine | Volume 8, Issue 12

58 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 Emich says is a closely guarded secret because it gives them a competitive edge. “I wouldn’t divulge where exactly we get our cars but what I can say is that we leave no stone unturned, including individuals, auctions, dealerships, brokers, and other sources,” he says. “Although, where we buy our cars is important, I feel that who does the buying also matters greatly. I lead an acquisition team that knows how to pick unique cars that will turn a significant profit when sold. Add to that we have a crack team of service people who can fix issues like ‘check engine light’ and others.” This combination of sources, skills, and competencies continues to give Emich Automotive a competitive edge over more established franchise dealerships that often cannot compete on so many fronts. However, when COVID-19 arrived, it did spur several changes within the company. As Colt explains, “The pandemic came at our first anniversary.