Business View Magazine | Volume 8, Issue 12

52 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 Summit that brings all dealers up to speed on legislative and regulatory advances and innovations in how to run a dealership and related technologies,” says Jackson. CADA also runs a for-profit venture, CADA Insurance Services, which provides services like Endorsed Providers, employee benefits (that have returned tens of thousands of dollars a year in premiums to individual members), bonds (including salesperson, dealer, and title) and forms. Jackson notes that, on the membership front, the association’s 260 members represent a 100 percent subscription of all new-car dealers in the state. This number swells to 400 when you add in all categories, including heavy trucks (semis), RVs, motorcycle and power sports (ATVs and snowmobiles), and allied members (businesses that work with dealerships). CADA’s advocacy work has had a lasting impression on the auto dealership industry in Colorado, primarily because of the intensive efforts put into cushioning members from unfavorable legislative and regulatory changes. Groves recalls, “When I joined CADA in 2017, the association was coming out of a decade of some of the biggest advocacy issues the state had seen surrounding the dealership and manufacturer relationship. Now, we’ve changed gears to focus more on the environmental movement and cars being a contributor to greenhouse gas emissions. The bulk of my time here has been addressing how the state will plan for its transportation future and what role cars will play.” Working in tandem with Grove is CADA’s communications arm, led by Kim Jackson. She explains, “We reach out to our members any way we can, using all the channels we have at our disposal. For example, we have a monthly printed publication, weekly digital communications and occasional text messaging. We are also currently adopting social media, since many members say they want to communicate with us this way. However, if we have a hot issue like