Business View Magazine | Volume 8, Issue 12

22 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 GUEST SUBMI SS ION we explicit about remote work policy and benefits? • Does our hiring process mirror our culture? Does it blend the responsiveness of automation with empathy? Part of this involves thoughtful use of specific technology tools. We, for example, have had great success with Bamboo HR to digitize, secure, streamline, and humanize our hiring and onboarding processes. But a lot of this is the evolution of taking our office-bound corporate cultures digital. First and foremost we make sure all employees, regardless of location, are connected and bought into our culture. Then we take it external and let all the talent out there know what we’re bringing to the table. The more we can get our current employees to tell our story online, the better—not only do most candidates inherently trust individuals over brands, but this also reinforces engagement with those employees. Final thoughts It’s true that the Great Resignation and the current labor shortage won’t last forever; people who want to change jobs or careers right now will make those shifts, and eventually the waves will settle. The question is which organizations will come out on the other side with their high performing employees intact, and with some new star players on board. Technological competence and creative use of the right tools at the right time will empower your team to forge strong connections no matter where they’re physically located. There are few competitive advantages as powerful as that. ABOUT THE AUTHOR Heinan Landa is the Founder and CEO of Optimal Networks, Inc., a Rockville, MD-based IT company that helps law firms and associations achieve measurable business results by way of thoughtful technology guidance and white-glove support. www.optimalnetworks.com