Business View Magazine | Volume 8, Issue 12

138 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 now, after 20 months of recovery, only 40% of workouts are being done inside of a club. So clubs are looking for ways to add value to their relationships with their clients outside. We can provide this value.” During the pandemic, the health club industry lost approximately 22% of its locations permanently but the customer base at Myzone actually increased during that time, demonstrating the value that Myzone was able to provide to clubs and their customers during an extremely challenging period. The reason why Myzone was able to offer the kinds of innovations that allowed clubs to adapt to the unprecedented disruption caused by the pandemic is down to its company culture. Myzone is happy to credit the entirety of its software and product innovation to the feedback it receives from members, club owners, and its own employees. “It’s critical that we have a feedback mechanism to capture the views and opinions of our users,” says Leveque. “Although we may be relatively small, with around 120 employees, we have over two million users across numerous clubs around the world. Our employees are trained to take that feedback and immediately report on it to the relevant leadership personnel.” This open approach to user feedback actually meant that Myzone was able to develop and launch a brand new product during the pandemic called the MZ-Switch, the first product in the history of wearable technology that can be worn on your wrist and also on your chest. “For activities like walking, running or hiking, that don’t involve a lot of movement in your wrist, it’s much more comfortable for a wearable device to be worn on the wrist,” Leveque notes. “But wrist- based devices can never be as accurate as those worn around the chest. So we wanted to create a device that had the benefit of comfort on your wrist for some activities but the accuracy of the