Business View Magazine | Volume 8, Issue 12

134 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 T oday, there is a wide variety of fitness- related technology available that aims to enhance an individual’s workout routine. One of the first companies to get involved with this trend was Myzone, developer of a wearable fitness tracker and online social platform, that has been headquartered out of Chicago, Illinois since it was founded back in 2011. “When we started operations, the term ‘wearable technology’ hadn’t been widely adopted at all,” Mike Leveque, Group COO and CEO for the Americas at Myzone, tells Business View. “Basically, in 2011, myself, Dave Wright, and Emmett Williams (two of my fellow partners at Myzone) came together to develop a bi- directional feedback platform that would aid clubs in the retention and engagement of their members.” Part of the reason why the Myzone platform has been positively received by fitness fans of all levels is the way that it helps democratize the fitness experience. “We developed something called Myzone Effort Points that reward the time that each exerciser spends in each zone depending on the level of effort they put in,” Leveque explains. “For example, there’s the blue zone (the 60-70% zone). A user in this zone would receive two Myzone Effort Points per minute, while the green zone grants three points AT A GLANCE MYZONE INC. WHAT: An innovative, wearable fitness tracker and online social platform company WHERE: Chicago, Illinois WEBSITE: www.myzone.org