Business View Magazine | Volume 8, Issue 12

131 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 about expanding the footprint of Exhale. The virtual component is growing steadily and that hybrid model is expected to continue for the foreseeable future. Even hotels are requesting digital programming in the rooms because many of their guests are planning to stay in their room to do their wellbeing, as opposed to in the past where they would go down to the fitness center. Sutton explains, “Of course, some are still doing that, but there is a select group of guests who really value having the programming in their hotel room. So our focus going forward will be on both aspects of the hybrid model.” Looking ahead three to five years, Exhale is focused on growing as a leader in the wellbeing sector – innovating both on the spa and fitness spa aspects. “This will allow us to continue to live out the mission and vision of providing transformational experiences to our guests,” says Sutton. “The main focus going forward is… how can we transform as many lives as possible? In some ways that is continuing to drive the digital business, as well as expanding the physical footprint, so we can deliver wellbeing services to as many people as possible.” EXHALE ENTERPR I SES