Business View Magazine | Volume 8, Issue 12

127 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 EXHALE ENTERPR I SES guests. Exhale provides both state-of-the-art exercise class and fitness programming and cutting-edge spa therapies.” Exhale Enterprises is headquartered in Miami, Florida and currently has 16 facilities throughout the continental U.S. and Bermuda. The firm has a dedicated team of 700 employees with many part-timers, including teachers, massage therapists, and guest experience associates. Not only does Exhale offer boutique fitness, spa, and retail all under one roof, they also provide members with digital wellbeing services. Speaking to the 20th anniversary of the company in 2021, Sutton recalls, “As one of the founders, I have to be honest, it went very fast. What’s cool is that the overall mission and values have remained the same. Our goal from the beginning was to transform lives by providing both spa and fitness services and wellbeing. That’s never changed. We were able to expand the footprint over those 20 years and COVID expanded the digital footprint, for us, even more. So the vision and mission were able to live on.” When it comes to recruiting, Exhale has always attracted good talent, in part because people really trust the brand from a consumer perspective and an associate perspective. “We have a pretty good track record with the culture of Exhale,” says Sutton, “treating everybody equally, no matter what role you have. And a lot of our associates are working on their own wellbeing journey while at Exhale, since classes for them are complimentary.” When COVID came on the scene, there were lessons learned and technologies incorporated that will improve the way Exhale moves forward. While the company facilities were shut down for a couple of weeks, the team focused hard on creating safety protocols for both guests and team members. Fortunately, the company had created a digital platform that was put in place prior to the pandemic. Sutton reports,