Business View Magazine | Volume 8, Issue 12

113 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 THE SPA INDUSTRY ASSOC I AT ION (S I A) “We’ve been connected closely with IECSC (part of Questex in New York) for many years. They came to me not long ago and said they would like to acquire the SIA and roll it into what they’re doing with their trade shows. It seemed like a good idea, so they recently acquired the association in June of 2021. I’m still the SIA President and running it as before, but it’s just owned by a significantly larger company in New York. “We have at least six new programs that we hope to roll out in 2022. Yes, we will always have a free model because it’s important to made a lot of friends over the years.” BVM: Can you update us on recent changes to the SIA? Share: “When we took over the association, my team agreed we were not going to do a trade show because there are so many, really good ones already. We didn’t see that as a good use of time and energy. Instead, we went out and made partners with trade shows in the U.S. and across the globe, and we work to help each other. If they want us to send out some missives for them, we’re happy to do it, and vice versa.