Business View Magazine | Volume 8, Issue 12

103 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 company aims its programs toward helping the average person find enjoyment in movement, so they are inspired to build exercise into their daily routine. They do that through creating group fitness programs – a format which offers a social aspect for participants, as well as a motivation for them to keep coming back. “We’ve always had this affinity for group fitness and getting people in that environment because it offers some key benefits that other forms of exercise do not,” Browning explains. “Music is a tremendous asset to help people move better and exert more effort more easily, instructors are a great source of guidance and motivation, and other participants make it more enjoyable and also help to make it more accountable.” MOSSA got its start in the late 1970s when founder Rich Boggs began his own path to personal health and fitness. Browning elaborates, “If you look up Type A in the dictionary you will see his photo. After receiving his MBA from MOSSA the University of North Carolina, he went into the corporate world. He was running hard and did everything too much – worked, ate, drank, smoked and gained way too much weight. So, being a Type A personality, rather than just trying to get fit, he decided to change his life completely. He quit the corporate world and then he started his own health clubs.” At the time racquetball clubs were all the rage, so Boggs opened his own in Atlanta, Georgia. That quickly evolved into full-service health clubs – opening seven locations serving more than 45,000 members, called Sportslife. As Browning notes, “It’s important because that’s probably the DNA of our company, who we are today and the way we look at getting people to move. I think from Rich’s perspective, it wasn’t about being a fitness fanatic. He understood what it was like to be 100 lbs overweight, and how difficult it was to get moving, and keep moving. This has helped us stay focused on the 80% of the population that is seeking a healthier