Business View Magazine | Volume 8, Issue 12

102 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 12 I t’s a fact that most people don’t really love to work out… and leading fitness program developer, MOSSA, knows it well. “We joke that we don’t want people to fall in love with exercise – because there’s really only a small portion of the population that really loves exercise,” says MOSSA President and CEO Terry Browning. We say ‘fall in like’ with exercise. Our programs are designed to be the most enjoyable way to move and exercise so that someone can feel motivated enough to do it a couple times per week. We’re being realistic. For many people, exercise is strenuous, uncomfortable, unmotivating and they don’t see physical results as quick as they’d like.” Rather than focus on engaging the fitness fanatics and those that belong to health clubs – which Browning says is only around 20 percent of the population – MOSSA instead focuses on the 80 percent who need a bit more encouragement and a better exercise experience to get off the couch. The group fitness development AT A GLANCE MOSSA WHAT: Leading developer of professional group fitness programs for health clubs, YMCAs and consumers WHERE: Headquartered in Marietta, Georgia WEBSITE: www.mossa.net