Business View Magazine | December 2020

93 BUSINESS VIEW MAGAZINE DECEMBER 2020 made ordering a tank as easy as ordering a pizza. Our larger franchise customers love it,” Fischer adds. And along with the new technologies and new products, came more innovation this year in Customer Service and Order Administration. Fischer notes, “In our industry, a customer would historically order a tank to be delivered in 12- 16 weeks. As they rarely put that order on a calendar, every customer would call multiple times just to check on progress. That’s a lot of unnecessary calls on both ends and a lot of opportunities for miscommunication. So we reorganized Customer Service and Order Administration around 3 calls: one within 24 hours of the order being placed to ensure order accuracy and delivery dates, another call 2 weeks before the tank goes into production to ensure their delivery dates are still accurate. If not, we move the delivery date to a more convenient time for them. The third call happens when the tank is coming out of the finishing department 205-862-9816 P.O. Box 381654, Birmingham, AL 35238 THEY’RE TURNING HEADS www.shamrocksteel.com TANK HEADS • CIRCULAR BLANKS • CUSTOM SHAPES NEWBERRY TANKS & EQUI PMENT LLC