Business View Magazine | December 2020

92 BUSINESS VIEW MAGAZINE DECEMBER 2020 better material management by strategically adding forklift slots, which improves offloading and onloading simply by using any standard forklift. Newberry went two steps further with new product innovation, first when they built their award-winning tank calculator app, available through Apple and Android stores. The app gives fuel distributors and petroleum equipment installers the ability to get the measurements, read the liquid levels and accurately refill a tank. They also added an Online Customer Store to their website, so their customers could order tanks as they need them, 24 hours a day. “We’ve tank. With that redesign, they were able to easily go into their customer bay and give them a sleek set up in their lube oil departments underneath these oil change facilities.” The new Slimline was so logical in design and the new delivery options so alluring other companies soon followed suit by placing orders. “So now companies we work with, like Valvoline and Jiffy Lube, have seen their business grow tremendously and so has Newberry,” Fischer explains. The new Slimline went on to win two American Business Awards. Newberry also redesigned their skid tanks – above-ground storage tanks – for more efficient manufacturing,