Business View Magazine | December 2020

90 BUSINESS VIEW MAGAZINE DECEMBER 2020 Newberry, and it is encouraged throughout the organization.” Innovation is part of the company history. Founder Jimmy Newberry was a founding member of the Petroleum Equipment Institute (PEI), a trade association with 1,600-plus members in all 50 states and 80 countries. The members manufacture, distribute, and service equipment used in service stations, terminals, bulk plants, fuel, oil and gasoline delivery. After Newberry’s retirement, the company changed hands a couple of times before CEO Chris Long arrived and reinstated innovation as a core value. Reverse Engineering Innovation While most companies begin attempting revolutionary change with their internal processes, CEO Chris Long and James Fischer began at the ending: delivery of the product to the customer. The idea came after they www.centralpipe.com 3998 RUNWAY RD, MEMPHI S , TN 38118 The best selection of quality products! Top of the line products combined with a selection unparralleled in the Southeast.When you buy from Central Pipe Supply you can rest assured that you have the best part for the job.