Business View Magazine | December 2020

88 BUSINESS VIEW MAGAZINE DECEMBER 2020 y E very company dreams of innovating: shiny new products, new and leaner internal processes, as well as shedding maddening, outmoded business customs within their industry. And yet obtaining that level of innovation, let alone successfully marketing those innovations to busy customers, can seem an insurmountable task. How does one get there? For answers, we caught up with senior management at Newberry Tanks and Equipment, LLC, a company that has retrofitted itself from renowned industry veteran to cutting edge competitor. In 2020, Newberry’s inspired innovations won five of the top accolades at the American Business Awards, including the gold for Company of the Year in Metals and Mining, Achievement in Management, and New Business Technology Product. Their revolutionary new design for their Slimline Lube Tank also earned the People’s Choice Award for New Industrial Product. The slew of awards assured the company’s role as a Master of Manufacturing innovation, as well as the rightful role of thought leader in the oil and petroleum storage industry for years to come. Everything Is On The Table Innovation isn’t a “Eureka” moment of inspiration at Newberry, but a rather a humble, disciplined, weekly process. The company started employing AT A GLANCE NEWBERRY TANKS & EQUIPMENT LLC WHAT: Manufacturer of storage, fuel, and aboveground tanks WHERE: West Memphis, Arkansas WEBSITE: www.newberrytanks.com