Business View Magazine | December 2020

67 BUSINESS VIEW MAGAZINE DECEMBER 2020 FRANK GOOD BUI LDERS out the construction period. This was especially true of those who were moving to the area from out of town. So, he decided to try something. The company is now building a single-family luxury home to rent to their clients while they wait. Once they see if this is a logical extension of the market, they plan on building up to 20 homes for rent. “It won’t just be available for our clients,” he explains. “We are treating it almost like a different division for Frank Good Builders. A luxury home rental division. It is very easy just to sell it, but I think this will create long term profit and passive income for the business. The luxury home rental ties in well to the core business because it is still construction and they are also homes that people can go see without me having to find past clients and set up showings that way. It just fits in really well. If it does work, we are going to double down and so in five years, we should have at least five of them. At least one a year is doable.”