Business View Magazine | December 2020

66 BUSINESS VIEW MAGAZINE DECEMBER 2020 There are over 130,000 contractors in Virginia, and Frank Good Builders consistently ranks in the top 10 percent. A look at their customer reviews shows no ratings below five stars. “I think that what we have going for us is integrity and customer service,” says Seth. “Those are the things that really set us apart. When you hear stories about contractors that are so difficult to get a hold of and have a reputation of being bad at communicating, we are trying to change that image. We communicate well; we always get back to our clients very quickly and treat them like they are our only client.” Frank Good Builders is also set apart by having a well-rounded staff that handles every aspect of the business. Another key element to their success is their social media branding. Great effort has been put into online presence, in terms of both the company website and social channels. The brand itself is integral to who they are and the Frank Good Promise is something the whole team truly believes in: “We promise to offer creativity, efficiency, quality, and transparency throughout the entire building process. We will brainstorm and collaborate with you while keeping you on time and within budget every step of the way. Our client’s satisfaction is extremely important to us and we promise to put your best interest in mind with every facet of the build. When you purchase or build a Frank Good Builders’ home, you know that every detail has been considered. From the initial concept to the last light bulb, we work to ensure that every home we build is constructed using the best methods and materials available.” By focusing on upscale luxury custom home builds, the firm has been able to integrate every aspect of construction, planning, and customer service in a way few would have thought to do. Seth admits that he is always thinking about how to make it better. That creativity can be seen in a new rental initiative. Seth noticed that because they lived in a university town with most rental property geared to student clientele, there was often no easy way for a family to wait