Business View Magazine | December 2020

386 BUSINESS VIEW MAGAZINE DECEMBER 2020 ER, S outh River, New Jersey is a popular, multicultural borough in Middlesex County, bordering the communities of Sayreville and East Brunswick. Officially incorporated as an independent borough on February 28, 1898, South River comprises just over two square miles and has been home to the manufacturing industry since the mid-1800s. Clay mining, tile manufacturing, shipbuilding, and textile and clothing manufacturing have played a significant role in the development of the borough. Mayor John Krenzel reports, “In 2020, South River celebrated the 300th anniversary of its original settlement. In 1683, Daniel Groom, one of the proprietors of the East Jersey Company, wrote that he planned to negotiate with the local Lenape Indians to purchase land for European settlers. In 1720, Daniel Willett settled in the area. The area became popular by many names, such as Willett Town and South River Landing and, in 1870, the village became known by its present name of South River.” Over the years, many industries shut down and moved away and South River is now a