Business View Magazine | December 2020

215 BUSINESS VIEW MAGAZINE DECEMBER 2020 ELGA CREDI T UNION advisers to enhance their online and mobile offerings; allowing members – even those with limited funds – to sign up for investment services. While technology is essential to competing in the market, Katzur notes, “What ELGA CU members truly appreciate is our mix of services. Being able to come into a branch when they really need to, but also having the convenience of a robust online and mobile platform that performs many of the in-person services. When we re-opened our lobbies, the response from our members was nothing short of heartwarming. They were eager to come in to see the familiar faces, and to know that we’re OK.” ELGA CU also uses technology to enrich person-to-person service delivery. One such example is their Interactive Teller Machines (ITM), which are like ATMs outfitted with a live video stream that connects customers to remote tellers who can assist them with transactions. These ITMs allow