Business View Magazine | December 2020

182 BUSINESS VIEW MAGAZINE DECEMBER 2020 our communities,” says Keith Carey, Senior Vice President of Marketing. “We possess a collective servant’s heart. 4Front is able to harness that spirit to not only ensure our members are treated with respect and provided with tremendous service, but that our communities enjoy the same.” At 4Front, volunteerism is something that grows out of passion, as over 2000 volunteer hours were committed in 2019. “We were well ahead of that pace in 2020, however a little thing called the pandemic put the kibosh on that,” Carey quips. “This year, we chose to convert what would typically be our Professional Development Day in mid-October to a Community Service Day. We had each one of our team members in their communities choosing to support a project that would make a difference for the folks that they serve.” “We gave significant dollars to food banks, onday, October 12. hern Michigan.