Business View Magazine | December 2020

126 BUSINESS VIEW MAGAZINE DECEMBER 2020 a 4,000 person in-person event. As much as we’re all trying to pivot into the digital space – and we are now doing monthly webinars – everyone is getting Zoomed out. So we’re going to have to pivot again and figure out what is the next way to engage and communicate with people.” Kathryn Clay likes to say, “the terminal industry is the most important industry you’ve never heard of”– and strange as it may seem, people actually started hearing about it because of COVID-19 because of the pandemic. When tanks were near full capacity, the market began storing offshore on ships. ILTA took a poll of its membership and heard many of them had been approached by people asking questions like: Can you change an olive oil tank to gasoline because we really need this storage? And why can’t you just build new tanks? The short answer to that is it takes up to 2.5 years to do that, and the market will likely shift significantly during that time. Speaking to her association’s achievements over the last year, Clay shares, “We have really built ILTA as an advocacy organization. And we have delivered on regulatory outcomes that will save terminal operators well over $100 million in the next few years. We’ve shown that a small association can punch above its weight, and we’re looking forward to doing more.”