Business View Magazine | December 2020

117 BUSINESS VIEW MAGAZINE DECEMBER 2020 MAAX SPAS INDUSTR I ES CORP . the next development cycle before launching an improvement to the product, we’re able to improve it immediately and drive that higher level of value to the end consumers on a more consistent basis than what we have done in the past.” Close working relationships with its suppliers is one reason why MAAX Spas’ two main brands, American Whirlpool and Vita Spa, are known as innovative industry leaders. According to Johnson, “The product is unique in terms of the insulation system, the look, and the styling. We have a whole series of innovative and value-added features, and we have a long history of being extremely innovative within our industry. We were one of the first to do reverse molding on the acrylic; the first to do physician-designed jetting arrays; the first company to introduce steel frames; the first company to introduce thermal-lock insulation. And our product holds its resale value.” In addition to having a superior product and a long-tenured staff of “incredible” people, being customer-minded is always a necessary ingredient for the company’s continuing success. “We put the customers’ needs first and foremost in our actions and thought processes,” Johnson exclaims. “Our policies are geared towards the experience that a customer has with our company. We’re here for the long run; we’ve been in business for a long time, and we’re going to stand behind our products and our customers for a long time to come.”