Business View Magazine | December 2020

115 BUSINESS VIEW MAGAZINE DECEMBER 2020 UFPIndustrial.com 855.435.9359 INDUSTRIAL PACKAGING PACKAGING MATERIALS MANUFACTURED COMPONENTS What begins as a conversation always ends with a truly innovative solution. We ask a lot of questions and value engineer solutions that are specific to each customer’s needs. Contact us today. MAAX SPAS INDUSTR I ES CORP . enthuses. “Our work family is very important to us.” MAAX Spas employs about 220 people, with 202 in Chandler. It has sales reps throughout North America, and a satellite customer service center in Florida. The company’s main markets are the U.S., Canada, and Europe. “We hit 22 countries around the world on five continents,” Johnson reports. “We cover 47 states, including Alaska and Hawaii; we have representation across Canada, all the way from British Columbia to Prince Edward Island; and we cover Europe.” “One of the key things that we’re proud about is the way we build our products,” Johnson continues. “It’s what we call Appliance Grade. That’s our main differentiation that we feature in our marketing. It’s appliance-grade construction, which means it’s got a molded pan on the bottom, steel frames on the side, ‘green’ insulation around it, a reflective barrier, as well as a convection barrier on it. It’s the only patented insulation system that I’m aware of in terms of energy efficiencies and energy consumption. But most importantly, if anything does go wrong with the product, we’re able to complete any necessary repairs to bring it back to factory specs, in the field. We don’t have to bring it back to the factory; we don’t have to tear it apart or disrupt the product in any way. We are unique in the marketplace in terms of being able to do that.” MAAX Spas prides itself on always maintaining a forward momentum and the past year is indicative of that. “When it comes to the innovative process we have for product development, one thing we’ve done which very few companies do within any industry, particularly ours, is we have in some way touched on every single model in both major brands,” says O’Shea. “Over the last year, we’ve improved, changed, modified. We’ve taken two models out and we’ve built two brand