Business View Magazine | December 2019

72 BUSINESS VIEW MAGAZINE DECEMBER 2019 a construction company, I figured there was a big opportunity in the industry to approach it from a business perspective, because most companies started out either where the owner was a roofer for his whole life and decided to start a company, or was a salesperson that decided to start a company; very few people actually had business experience or any sort of knowledge or business training. That was where I saw the niche. I brought on my mom as my first employee, brought on a partner within the first year, and that was our humble beginnings. We had a small office; it was me and a couple of people knocking on doors and trying to sell roofs, with my mom trying to keep up with all the paperwork, and insurance, and billing.” Today, a decade later, Elite Roofing has 23 full- time employees and 23 subcontractors who do either sales or supplementing. Randy’s younger sister, Brie Reis, is the company’s CEO, and its service area includes Colorado’s Front Range, between Colorado Springs and Fort Collins. “We also cover Greeley and all the other little towns and cities,” says Brothers. “Our main office is in Denver, but we have people in all of those areas.” Brothers explains that his company has a lot of competition, but that it also has several advantages over that competition in what is a very crowded marketplace: “Through grass-roots marketing and relationship building over the last ten years, we’ve been able to focus heavily on business development to where we have a major advantage, because we have a ton of relationships with a ton of other influencers, such as insurance agents, property management companies, real estate companies, HOAs, etc. And that has helped us emerge as one of the top companies in our market, even though there are well over 4,000 competitors.” “Traditionally, the majority of companies don’t have that advantage, so most of them just knock on doors; that’s the only way they can raise business,” he adds. “I think that whole business model, although it’s kind of a rite of passage and