Business View Magazine | December 2019

47 BUSINESS VIEW MAGAZINE DECEMBER 2019 BLUI P INC . are missing. This level of higher sophistication in terms of what the company offers clients sets BluIP apart from the competition. Added to that is customization for the vertical or the needs. Marriott needs are very different from Hyatt, which are very different from Hilton or Enterprise verticals. “So knowing those differences and aligning our offerings to the vertical nuances is extremely important to us,” says Norris. Speaking to what the future looks like for the industry and BluIP, Martirosyan reflects, “We look forward to 5G; we kind of ride on top of it, so we’ll be able to do different data services. Every system we install, now, we put a 4G backup with it. Then if the internet goes down or fails, it goes over to the 4G – for 911 emergency services, we have to do this to have a wireless backup. 5G is going to help with that. Right now, we’re in the acquisition growth stage. Our customers come to us from time to time and want us to buy their base of business, and sometimes they just want us to buy the company outright. BluIP is a very forward-leading company and vertical- oriented. We look at the technologies, we look at the trends, and we try to add cloud solutions to our portfolio that our customers are going to need. And that’s benefited us quite a bit in our evolution. And then we go back and fill it in with channels that can support it.” BluIP’s cloud-based solutions are in demand for good reason. With an ever-growing catalog of features, outstanding customer support, and a rock-solid network, it’s no surprise that more and more people are upgrading their communications to be Powered by BluIP.