Business View Magazine | December 2019

253 BUSINESS VIEW MAGAZINE DECEMBER 2019 RYOT entry level product for everybody, with all different categories from great storage devices, boxes, hand grinders, canisters, to rolling trays, smell-proof bags, and other carrying devices. And are constantly coming up with new products. We released 12 new products, this fall alone. We just released a brand new vaporizer line like nothing ever seen before, which has a dry herb vape as well as an oil concentrate vape. We watched the vaporizer market evolve, but we were waiting for someone to come out with a product that was satisfying to us, and it just didn’t happen.” While the laws against cannabis consumption are changing, Talbot admits that RYOT, as well as other companies in the marketplace, are “not out of the woods, yet, and things can happen,” he avers. “We’ve had products detained and we’ve had to fight those battles. But, we’re slowly seeing the walls come down; more states are going ‘rec,’ with Canada making the push. And there are other countries following that lead and we’re certainly preparing for that. Our business is becoming more sophisticated for those reasons. It’s been challenging, but a great experience. We’ve got a great team and we all rise to the occasion. We’re a responsible company; we’re not marketing to minors; we’re out there to create a product that’s responsible and discreet and fulfills the needs of any customer from any walk of life.” In addition to selling its products to its existing online customer base, Talbot says that RYOT does a lot of B2B, as well as consumer shows. “We have a very loyal fan base,” he notes. “And sometimes we’ll do a test market. We’ll ship a new product to a few select customers. We incorporate our customers into the experience and people really like that. They become part of our family. We’re always evolving and we adjust to the feedback that we receive.” “We are the brand that’s for smokers by smokers,” says Talbot, in conclusion. “We create products for the everyday lifestyle enthusiast, as well