Business View Magazine | December 2019

252 BUSINESS VIEW MAGAZINE DECEMBER 2019 designed in-house and built, specifically, for our needs and for our customers.” As cannabis became legal in more and more jurisdictions, the company expanded its position in the marketplace, first focusing on U.S. states that legalized recreational marijuana and, most recently, across Canada, where recreational use became legal last year. “We’ve tried to position ourselves as a household brand that people can know and trust and to destigmatize the cannabis industry as a whole,” says Talbot. “We’ve been around long enough, and we’ve been able to position ourselves and our brand name, so people know what they’re getting from the RYOT brand. Typically, that’s a quality, purposeful product. It doesn’t have all the bells and whistles, all the glitter and smoke. You get a product that’s built in a utilitarian way, designed well, and at a price that’s accessible.” “Part of our philosophy is creating a full, 360-degree experience around store, preserve, and consume,” Talbot continues. “We have an WWW.INHALNATION.COM 910 RUE BÉGIN SAINT-LAURENT QC H4M 2N5 1-800-327-4367 YOUR ONE STOP SHOP FOR ALL YOUR WHOLESALE SMOKING ACCESSORY NEEDS