Business View Magazine | December 2019

193 BUSINESS VIEW MAGAZINE DECEMBER 2019 Business is booming in Greater Des Moines (DSM). With key industries in advanced manufacturing, agbioscience, data centers, insurance and financial services and logistics and a cost of doing business 16% below the national average (Moody’s Analytics, 2019) , the region cultivates and empowers innovation. Discover why world-class organizations call DSM home. BOOMING. INNOVATION. WORLD-CLASS. D E S M O I N E S , I O W A Fastest Growing Major Metro in the Midwest — U.S. Census Bureau, 2019 #DSMUSA growDSMUSA.com THE DES MOINES INTERNAT IONAL A I RPORT While the new terminal is still several years away, Kayla Kovarna, the Communications, Marketing, and Air Services Manager has the responsibility of continuing the Airport’s healthy rate of growth, which clocked in at 8.4 percent, this past year - more than double the projected 3 percent and well ahead of the national average. “We’re on track to have a record-breaking year, this year, with three million passengers; we’re expecting to hit that by the end of 2019,” she reports. “Overall, people are going to use us if the airfare is affordable, if there’s good connectivity, and if we’re keeping it convenient for the traveler. So, right now, our marketing strategy is really focused on that good customer experience and making sure people know that, so they keep coming back to our Airport.” Foley believes that part of the Airport’s success is due to the strong economy in Iowa, as well as its strategic location. “Des Moines metro is the largest metro in the State of Iowa, so Des Moines Airport is the largest airport in the State Newly Constructed General Aviation Hangars