Business View Magazine | December 2019

178 BUSINESS VIEW MAGAZINE DECEMBER 2019 Consistent Brand Implementation We carry out your vision and protect your brand. Expert Project Management We manage entire projects . Email: sales@fastsignsnational.com 888-327-8744 Nationally Managed, Locally Serviced. Trusted National Sign Installation We handle it all. More Than Ready We understand your challenges. Name Changes • Brand Updates • Fleet Graphics Exterior Electrical Signs • Merchandising • Pylon Signs National Marketing Campaign Support Colorado – Boulder, Lakewood, and downtown Denver. “And then we have Colorado Springs and Longmont in the works, and probably, before the end of this year, we’ll be adding at least two more to our Colorado market,” Cerf reports. “We also opened in Austin, Texas, and we are working on Las Vegas, where we have three territories and we’re working on opening the first one. We have Laguna Beach in California and we’re working on getting that one open. We also have Wilmington and Raleigh in North Carolina. They are all franchise operations. So, we went from two franchises to 15 franchises and three corporate. And, right now, we have 11 more territories in development.” The model for Core Progression’s franchise business is based on trainer-centric wellness, primarily focused on personal training, semi- private training, and group classes. Each facility also partners with physical therapy, chiropractic, and massage services. Cerf explains, “Coming from a medical background, for me, taking the total body approach is the best methodology for us to use; meaning that if your biomechanics or alignment are off, you need to see a chiropractor and have structural work done before trying to hit squats; or seeing a physical therapist for issues like a torn rotator cuff. Having those services, in-house, has been a great value-add for the model, as opposed to just being another gym that has personal training.” In addition, Core Progression doesn’t offer traditional memberships, per se. It’s a private atmosphere and people can’t work out without a trainer or a group class instructor. Typical personal training clients are 60 percent female, 40 percent male, with an average age of 43. Everyone is welcome. The company trains over 200 youth athletes per week and is contracted to train high school football teams over the summer. Core Progression has been the official trainer for many sports teams, cheerleaders, beauty pageants, and bodybuilding competitions. Not being pigeon-holed to one type of demographic allows flexibility if market or