Business View Magazine | December 2019

118 BUSINESS VIEW MAGAZINE DECEMBER 2019 developing a culture inside my store that is going to promote a positive patient experience, because that’s the force that is going to continue to drive my business. I know in the long run, if I continue to invest in those individuals that make up my business, the reward will naturally come. And the reward of satisfaction and accomplishment, combined with our mission as a company, is more valuable to me than trying to earn an extra few bucks here and there. What will make a true difference in our lives is seeing and knowing what we’ve done for our patients, our community, and the healthcare industry. In terms of going to market, Savino says that a lot of what the pharmacy does is generated by the staff communicating to physician practices or prescribers’ offices. “We educate them on the various programs we work with, the different services we provide, and the type of turnaround that we can offer for their practice and their patients. Then, they’ll, potentially, extend those opportunities to their patients if they so desire. Often, especially in the field of dermatology, customers end up dealing with three or four pharmacies to get their prescriptions. For one, they may have to go to their local CVS; for another, there may be a pharmacy a few miles away delivering it; another one is across the country; another is being compounded in a facility, who knows where? We attempt to streamline that process for physicians and patients through a single, local, independently- owned pharmacy.” Recently, Baybridge Pharmacy renovated again, this time doubling its footprint. “We’re located in a strip mall and occupy almost 2,000 square feet, now,” Savino reports. “And we dedicated all of the new space to our back-end pharmacy. In addition to that, I know that our customer reach is limited to where our delivery team can drive. We don’t mail anything. So, in order for me to extend my reach and service a broader population, I may