Business View Magazine | December 2019

116 BUSINESS VIEW MAGAZINE DECEMBER 2019 call Baybridge, we answer the phone. There is no automated message, no prompts you need to listen for, and no hoops to jump through. We feel that we combine the modern technology aspect of dispensing prescriptions with the traditional access and feel of outstanding customer service.” The company’s geographic footprint is about a 50-mile radius from its location in northern Queens, which means it services almost 20 counties in the tri-state area. “Being able to offer the level of service we do is an exceptional feat, but doing so, while also offering some of the most competitive cash prices in the tri-state area, really elevates our appeal,” Savino notes. “When it comes to patients who don’t have insurance, as well as those who do, we try to bring them the best price available. And for our cash-paying patients, we know that we are far below what anyone else is offering. We don’t see the need to price medications as high as others do.” Savino cites some of the reasons that he is able to keep his prices low: “Baybridge has relationships with various manufacturers and distributors, which when combined with our purchasing power, warrant strength when negotiating pricing. Although seemingly simple, that’s not something that every pharmacy can offer, or every pharmacy can adopt into their business model. Having open and relatively transparent communication with these vendors helps us achieve this offering. Our mainstay in wholesale distribution is CityMedRx. Much of what we purchase is done through our membership in a group purchasing organization, DermSource. DermSource operates on a fixed profit margin, which is refreshing in an industry that is so heavily opaque. Their ability to source medications at fair and reasonable prices allows us to extend those low prices to our cash-paying customers, sometimes even offering a better price to someone who has insurance coverage.” “I’ve never been focused on the bottom line,” Savino insists. “I’ve always been focused on