Business View Magazine | December 2019

114 BUSINESS VIEW MAGAZINE DECEMBER 2019 when trying to source and afford hard-to-find specialty medication, some costing upwards of $10,000 for a month’s supply of therapy. Having opportunities to advocate for patients and assist them in achieving their optimal health lay heavy on my heart. During my tenure, I also experienced the limitations corporate structure imposed on my ability to realize my full potential as both a healthcare professional and an individual. At that point, I decided that leaving the corporate world and opening my own establishment would be a progressive move for both me and my community. “I was determined to bring something to the neighborhood that had been lost; a high level of patient care and patient access. Pharmacy and healthcare, as a whole, had seemingly become a very corrupt, convoluted, and opaque industry. For me to provide more clarity to the industry and to provide patients with the quality care they wanted to receive and deserved, I had to do something that was different. “In the beginning, our niche was focused on oncology and dermatology. Oncology was my forté and knowing the difficulty patients may encounter while filling their prescription medications gave me the determination to make it a primary disease state of Baybridge. Accessing oncology medications at an affordable price and at a reasonable expense of a patient’s efforts was, sadly, an uncommon scenario. More commonly, the term ‘limited distribution drug,’ would arise, meaning patients could only access these medications from very few and very specific pharmacies spread across the country. Patients were throwing their hands up and saying, ‘I just can’t figure this out.’ They didn’t have anyone to rely on for help, until Baybridge. “Dermatology was a volatile market when speaking of medication cost. Occasional scarcity of specific therapies, when combined with this volatility, led to opportunity to both assist patients by creating affordable access to their prescribed medications, and for the business to