Business View Magazine | December 2019
105 BUSINESS VIEW MAGAZINE DECEMBER 2019 VESTA MODULAR page optimization, Google and Facebook ads. But most of our work comes from existing customers because of our track record of being able to do projects in remote and difficult locations. We get calls more often than we call upon.” BVM: Anything new on the horizon for the company? McMurtrie: “We’re looking at a couple of transformative acquisitions that would, fundamentally, change our size. On the tech side, we’re in the process of rolling out a new VESTA app for our customers that allows them to manage their modular building; it allows them to extend the lease, send it back, order additional units, pay their bill, etc. We’re also working with another company called ModuGo, which is a tech startup focused on shipping containers. The U.S. is a net importer of goods from overseas, so instead of going back empty, a lot of those shipping containers pile up. What ModuGo does is to aggregate them to allow people to buy or lease a shipping container anywhere in the U.S. through their website.” BVM: How about the long-term? McMurtrie: “We have two fundamental long- term goals. One is, we believe that the United States has a crisis in skilled trades because fewer and fewer people want to be plumbers and electricians, and it’s creating a significant problem when it comes to getting major construction work done. We will look five years from now and see that VESTA was on the front side of the transition from traditional construction to modular construction because modular construction opens the door to being able to do more with fewer people. And when we look back, five years from now, we’ll say, ‘Why isn’t every chain hotel under four stories built modular in the U.S.? Why aren’t all assisted living facilities built modular? So, we’ll look back and see that part of our business continue to grow. It’s a macro-economic driver. “The other thing we’ll be talking about is how Ocean Cay Staff Housing
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