Business View Magazine | December 2019

103 BUSINESS VIEW MAGAZINE DECEMBER 2019 VESTA MODULAR that most of the competition doesn’t want to pay for. We have a deep bench of production and site build professionals, which is expensive to have. But that allows us to build permanent buildings on man-made islands in the Caribbean, or the workforce camp for BP in St. Croix, or multi- story housing in places where other people simply can’t. When it comes to sales of modular projects, we’re probably the biggest, or close to it. We’re unique in the sense that we can build customers a major, permanent building while also leasing them temporary space and storage during that construction process.” Hall: “We have two divisions of the company: the temporary, which is the leasing of the 3,000 buildings in our fleet – that’s kind of the core bread and butter of the business. And the other, the major project work, the permanent buildings, for which we do the turnkey contracting, is more complicated where we’re typically working with the architect, the owner, or a construction manager.” McMurtrie: “An example: we did a school project for a STEM school in Michigan a couple of years ago. They had an existing school and they wanted to renovate it and add on an additional wing. While they were renovating the school, we provided temporary classrooms that they leased from us; then we built their additional permanent wing, using modular units from a factory that we assembled and finished on site. So, we did both of our offerings on one project site – we leased the buildings and built them a new permanent modular structure at the same time.” BVM: How does VESTA go to market? Hall: “Referrals and word-of-mouth are a big part of it. By doing good work for customers we get a lot of leads, that way. We’ve earned the trust of a lot of our clients for successfully completing large-scale, complicated projects.” McMurtrie: “We also do digital marketing: SEO, Urban Infill Modular Housing Development- Atlanta, GA