Business View Magazine Dec-Jan 2018/19

14 15 THE DISGUSTING FOOD MUSEUM COMES TO LOS ANGELES The Disgusting Food Museum, featuring the most provocative foods from around the world, is opening its doors in Los Angeles for visitors to see, smell, and even taste (if they dare) inter- national foods. The Disgusting Food Museum is not just an exhibit, but a celebration of food from around the world highlighting how differ- ent cultures may or may not view certain things as disgusting. Exhibited at the A+D Architecture and Design Museum in the Downtown Los An- geles Arts District, The Disgusting Food Museum welcomes visitors to enjoy a culinary journey beginning December 9, 2018 through February 17, 2019. OPENING LINES The Disgusting Food Museum will introduce its visitors to worldwide delicacies from 80 diverse food exhibits that include: n Frog smoothies from Peru n Maggot cheese from Sardinia n The notoriously smelly fruit, the Durian, from Thailand n Surströmming, the infamous putrid sea her- ring dish from Sweden n Mouse Wine, drowned baby mice in rice wine from China Foodies, travelers, and the just plain curious can explore unfamiliar food creations, smell new and face-cringing aromas and try select samples at the far from usual grand finale tasting bar! Amazing and bizarre Instagramable moments are endless at the internationally known museum. First displayed in Sweden, the exotic collection of foods was conceived and curated by psycholo- gist, Dr. Samuel West, well-known as “Dr. Failure” after the runaway success of his Museum of Fail- ure. Dr.West wanted to create an exhibit focused on exploring the shared human experience of disgust and expand the discussion of more en- vironmentally sustainable proteins of the future such as insects and lab-grown meats. “The muse- um aims to change our view of what is disgusting or not and expose our minds to what is known as normal in other cultures,” says Dr. Samuel West. This iteration of the museum has been de- signed by the A+D Architecture and Design Mu- seum and produced by Special Entertainment Events (SEE). “After the success of The Museum of Failure, we’re looking forward to once again joining Dr.West on another exciting journey of intriguing, unusual, unconventional, and hugely entertaining concepts,” says Martin Biallas, Presi- dent of SEE. The Disgusting Food Museum will be on exhib- it December 9, 2018 to February 17, 2019 at the A+D Architecture and Design Museum, 900 E 4th St, Los Angeles, CA 90013. For more information and to purchase tickets, visit www.disgusting foodmuseum.com.

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