December 2016 | Business View Magazine

100 101 safety as the ultimate priority when performing this work. Everybody in this industry knows how dangerous it is and they want to work with a com- pany that takes safety very seriously and prioritiz- es it correctly in its operations. So that’s one way we differentiate ourself. “Another way is that we’re implementing the most modern business software modeling avail- able to create work architecture – the execution of the work – in a manner that allows us be more efficient in providing high-quality service and craftsmanship at the site so that our customers will acknowledge and recognize and, going for- ward, provide us more business.” In addition to its high levels of performance, Shambaugh says the company also leans heavi- ly on its years of experience and many contacts within the industry for maintaining its portfolio of repeat business. “But, at the same time, we have a very aggressive procedure to make new contacts,” he states, before describing a particular challenge to the firm’s marketing schema: “One of the big issues in our industry is that people move around so much. You have people moving from position to position within either the turfing companies or the carriers. And that can affect your business.” “You have relationships with companies, but typically, there’s a point of contact,” he elaborates. “That point of contact may favor you as a con- tractor and then, they may move along and that may or may not be good for you in your business with them. So, we have to stay very close to the customer; we make a serious effort to get in front of them, rather than just a phone call or an email. We want to get face-to-face with them. And we’re always searching for new opportunities to bring our experience and our track record of crafts- manship and quality and safety to either new companies that are in the business, or existing companies that we may not be doing work for in a certain region or area and we want to expand our services into that region or area. So, it’s up to us to We have fully automated and paperless drug testing services and reporting that make the whole process much more efficient – saving you time and money. Please visit our website at qualitybackgroundscreening.com to learn more about our services and how we can help you streamline your hiring process. get our name out there and get in front of the customers and stay in tune with them.” Another challenge, albeit, also an oppor- tunity, for companies such as Project Group 2000, is the rapid evolution of cellular technology that initiates the need for new in- frastructure strategies and methodologies. One such new technology is known as small cell.“If you envision a tower, it covers a very large area,” Shambaugh posits.“Small cell covers a much smaller area. And the equipment and infrastruc- ture is not deployed on a conventional tower; it gets deployed on much smaller structures like light poles, power poles, and street signs. There are a lot of very small areas that have a lot of traffic and the carriers want to increase the sig- nal level and their call handling capacity. And they’re doing that with small cell. It’s known as ‘densification.’” Another new technology that is going to make its debut next year is 5G. “The fifth gen- eration of cellular service,” says Shambaugh. prOject grOup 2000