Business View - December 2015 95
in my community.’” Almost 90 percent of Color Me Mine
franchisees are women between the ages of 25 and 55.
They generally are college educated, have children, and
are active in their communities.
All franchisees benefit from Color Me Mine’s corporate
strategies which help studio owners in their operations.
First, the company applies rigorous modeling on the real
estate and site selection and only goes after the very best
locations. Then, it scientifically goes through the necessary
demographic and population profiling, including reach
and drive time and which co-tenants would be the most
suitable at each venue. Also, according to Mooslin, Color
Me Mine simply builds better stores than the competition:
“The stores are nicer; the furniture is nicer. The look and
feel is upscale, the inventory is larger, and the marketing
programs are superior. And we have a proprietary system
of inventory management and sell-through that lowers a
franchisee’s costs and maximizes profits.”
Color Me Mine also has marketing partnerships with such
giant corporations as Disney, Warner Brothers, Pixar, and
Fox Entertainment – alliances that put it ahead of the
competing PYOPs. “We’ll do a Tinker Bell party, or 101
Dalmatians party, or a Jungle Book party with the license
rights to the intellectual property. So we have that kind of
a partnership that an independent can’t do.”
What is most important to Mooslin is that Color Me Mine
is filling an important cultural need that is no longer being
satisfied as it once was. There was a time, not too long
ago, he laments, when most families shared dinner to-
gether on a daily basis. Today, families tend to go in many
different directions: moms and dads both work, children
are texting to one another or playing something on their
smart phones, and fast food has come to replace sit-down
meals. And when families do get together to celebrate an
event, Mooslin notes, it’s often at a restaurant. And that’s
where Color Me Mine’s mission of bringing families to-
gether comes in: “There’s only one activity that I can think
of that duplicates both the communal activity and the
self-expression of going out to a restaurant – and that’s
pottery painting,” says Mooslin. “It’s the only activity that
duplicates that family dinner table, where the cell phones
and computers and video games get put away and where
you sit and you go ‘old school.’”
Old school values suit Mooslin just fine. And when they are
combined with a modern business model and innovative
leadership, it’s no wonder that Color Me Mine is, far and
away, the leader in its field. “It’s just a wonderful, niche
franchise,” Mooslin states. “And it’s something that is dra-
matically needed - to bring families back together.”
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