Business View Magazine | Volume 8, Issue 8

94 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 8 That’s an amazing feeling. These people are so thrilled with what we’ve been able to do. I think a common misconception is that a community bank won’t have everything that is needed to run a business. I’m here to tell you, we’ve got all the bells and whistles those larger regional banks and even the largest banks in the country have.” Short videos are also made by staff about a variety of subjects, and shared via social media, as a way of providing specific information, and staying connected to the community. With most employees having been with CNB for many years, their collective knowledge and passion for banking is valuable in creating trust with customers. Although the bank is always looking to bring in new talent, a thoughtful approach is taken. “We never really jump into a new market,” says Faulkner. “What we like to do is to build it one person, one employee at a time. The best character trait that I want out of anyone is trust, I want to be able to trust you. You might not know anything about banking, but guess what? I can teach you banking. If I trust you, that’s what’s really going to make you drive up this organization. The people we can trust, that have