Business View Magazine | Volume 8, Issue 8

84 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 8 our customers. During the pandemic, we noticed an increase on those platforms. I think it will definitely continue because we do have some of our customers, especially business customers, who are very busy on a daily basis. It is easier for them to have the mobile platform. If you have that, there’s no need to go back, because what we are looking for in today’s world is something that’s easier for us.” To continue improving their service offerings, First City partners with Computer Services Incorporated (CSI) their core processor, who provides the banking platform which manages the day-to-day services of the bank. “They have been a particularly helpful partner,” says VP/ Controller Danielle Chatfield-Beres, “because they also provide a lot of the banking services that we rely on. When we are looking for a state-of-the-art online banking platform, they are the partner that brings it to the table. When we are looking for integrating loan services so that we can turn our loans quicker and faster, they are one of the primary partners in that.” First City Bank also relies on a partnership with AhelioTech, an IT consulting and technology services provider operating out of Columbus. Chatfield-Beres adds, “Because we are a small business, we rely on partner organizations that have a lot of bench strength, so we can provide the most up to date technologies and services for ourselves and our clients. AhelioTech is our provider that helps us be the most secure financial institution that we can.” As a community bank, First City takes a different approach to marketing, using customers to tell the story, often through social media. This is a win for both the bank and the customer. Bush notes, “We have always felt like our customers tell our story better than we do. So, we actually do most of our marketing by marketing our customers. We try to tell our story by talking about our customers, the things they’re doing, and then weave into that how First City Bank played an important role in allowing them to