Business View Magazine | Volume 8, Issue 8

81 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 8 Keeper Security is transforming the way organizations and individuals protect their passwords and sensitive digital assets to significantly reduce data breaches, ransomware and other password-related cyberattacks. As the leading provider of zero-knowledge password security and encryption, dark web monitoring, digital file storage, and secure messaging solutions, Keeper is trusted by millions of people and thousands of businesses worldwide. According to Keeper Security’s new 2021 Ransomware Impact Report , the entry point for about half of ransomware incidents is a phishing email, yet nearly one-third of employees had never heard the word “ransomware” before their organization was attacked. While under an active ransomware attack, organizational leadership is under immense pressure from stakeholders to get systems back online. As a result, the report found that 49% of companies targeted by a ransomware attack paid the ransom, and another 22% did not disclose whether they paid, implying that the real number could be much higher. The total cost of remediating a ransomware attack goes far beyond the price of the ransom, and organizations also incur many indirect costs. 83% of respondents interviewed by Keeper said their organizations performed major tech updates following the ransomware attack, and 71% felt that the updates negatively impacted their productivity and ability to carry out their daily tasks. “With each new ransomware incident that makes the news, organizations gain a better understanding of how financially devastating an attack can be, especially once a ransom is paid,” says Mark Cravotta, Chief Revenue Officer at Keeper Security. “Yet, it’s shocking to see how many employees are left in the dark until it happens to them. Investing in cybersecurity measures like MFA (multi-factor authentication), password management solutions, and awareness training might seem like an unnecessary expenditure to companies with tight budgets, but the costs of proactive solutions pale in comparison to the ramifications of being the victim of a ransomware attack.” Darren Guccione, CEO and Co-Founder of Keeper Security, adds, “Unfortunately, organizations often don’t prioritize cybersecurity until they’ve been victimized by a ransomware incident, which, as this survey reveals, isn’t a cost-effective strategy. Though highly controversial, paying the ransom is extremely common, and many of us can empathize with leadership teams who are doing their best to put out the fire. However, the aftereffects of this approach can be detrimental and long-lasting. The insights from the report shed light on what those repercussions look like, and hopefully illustrate the importance of taking proactive cybersecurity measures to prevent ransomware attacks from happening in the first place.” ...... Protect your business now at keeper.io/protect