Business View Magazine | Volume 8, Issue 8

127 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 8 GOLD HEAT The RV business “went gangbusters” last year, bringing a whole new set of enthusiasts into the industry lifestyle. Bishop believes this bodes well for the next two or three decades into the future. He shares, “We have refreshed the interest and gotten a new generation of consumers into our space. So that’s going to be very beneficial to maintain the demand. At the low end, I think there will be a substantial pull-back with people deciding it wasn’t right for them but that won’t really affect our business since we are into higher end vehicles. For us, the RV space is going to have steady growth as the industry grows. Just good solid business.” On the other hand, accelerated growth is anticipated for the tiny house and residential space. According to Bishop, “It’s going to grow for us as quickly as we can land good, long- term customers – get good industry partners on board and raise awareness that electric floor heat is not difficult to install and maintain. I think the potential there is unlimited when you look at the amount of residential customers versus RVs. We’re very aggressive, we hired a Director of Sales just to grow the residential/ tiny house business. It’s important to get our Gold Heat message out to the market. We have a product that doesn’t have to change much… it’s continuous improvement on the manufacturing side, but what it has to do is pretty static. So our ability to adapt is based on serving new customers in new market spaces. That’s where our nimbleness comes in and has value.”