Business View Magazine | Volume 8, Issue 8

126 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 8 excitement in the tiny house space right now.” The very nature of Gold Heat’s signature radiant heat mat realizes a multitude of benefits, including energy and cost savings, because more efficient heating is created with the underfloor electric system. With traditional forced air home heating, the furnace heats the air to a pretty high temperature, which gets blown around to heat the space. “However,” Bishop notes, “hot air rises, so your ankles get cold but not your head. In our case, it’s like the radiant heat lamps at a buffet – the air is not hot between the heat lamp and the food, but the food is kept warm. Another advantage is it starts from the bottom up, keeping your feet warm, so you can set your thermostat lower because the perceived heat and comfort at floor level is higher when you have radiant floor heat. Our product produces between 12 and 15 watts per square foot, but people don’t run it all the time. It’s usually on for five minutes and off for ten.”