Business View Magazine | Volume 8, Issue 8

104 BUSINESS VIEW MAGAZINE VOLUME 8, ISSUE 8 I t is all about community for First Fed Delta, a mutual savings and loan institution in Northwest Ohio. The story started in November of 1934, when citizens of Delta, Ohio combined their deposits and opened the First Federal Savings and Loan Association of Delta – a true community-owned bank and an alternative to the investor-owned institutions available at the time. Since then, they’ve opened five more locations in Ohio, never losing sight of the original purpose to provide friendly, knowledgeable banking services to the neighborhoods they serve. In 2019 the company underwent a rebranding, shortening their name from First Federal Savings and Loan Association of Delta. “We worked with MadAveGroup, a local marketing innovation company,” explains First Fed Delta President Craig F. Fortin. “They helped us rebrand ourselves because we needed something that would actually fit on the signs. We had different signs at all our branches, and we wanted to put a consistent brand together yet still recognize our heritage here at Delta.” AT A GLANCE FIRST FED DELTA WHAT: A friendly, prosperous community bank WHERE: Delta, Ohio WEBSITE: www.firstfeddelta.bank FIRST FED DELTA Simply Community