As Brookes states, employees understand that their “blood, sweat, and tears” directly boost the value of the company’s shares, which translates to a higher long-term payout for their retirement. This direct correlation between effort and personal financial gain serves as a potent motivator. However, to sweeten the deal,Acme also provides its employees with the traditional 401(k) retirement plan option. THE POWER OF REPUTATION, PRECISION, AND PARTNERSHIPS Acme Truck Brake & Supply boasts an impressive, established website that effectively markets and provides detailed product information to customers, complete with an online ordering portal. However, the company’s direct advertising is limited in the best way. “We don’t do a lot of advertising.A lot of our business comes from word-of-mouth, so our walk-in business is huge. People come in, they see the service they get and they start telling everybody else about it,” Brookes proudly expresses. This organic marketing strategy is a direct result of Acme’s reliable operation. Customers know that if they need something, the place to go is Acme, and they’re hearing not from the company but rather from their friends and business partners. Acme has built a strong reputation for employing intelligent people, well-seasoned workers who often can identify parts and problems without needing to consult a catalog. Plus, the company’s consistent ability to have parts in stock further reinforces its customers’ trust and loyalty, making Acme the go-to destination for many in the commercial fleet industry. 85 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 ACME TRUCK BRAKE & SUPPLY CO.
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