Technology also helps Roman Roofing stay ahead in product innovation.The company has invested heavily in GAF’s Timberline Solar shingles, an integrated solution that eliminates many of the headaches associated with traditional solar installations. “It’s one warranty, one installer, and one system,” Dopfer explains. “We’ve had a lot of customers who were burned when their solar company went bankrupt. Now we can offer something reliable, energy-efficient, and built to last.” STRENGTH FROM THE INSIDE OUT While products and processes remain vital, Roman Roofing places equal importance on infrastructure and team development. The company’s executive structure gives department heads autonomy while fostering mentorship and growth. Rather than hiring externally for leadership roles, Roman Roofing develops its talent from within, cultivating a culture of loyalty, opportunity, and continuous improvement. evaluate performance and forecast growth, enabling Dopfer to make informed strategic decisions without being bogged down in day-to-day logistics. “It’s made a huge difference,” he says. “It’s not just about saving money—it’s about saving energy, reducing stress, and spending more time with my family.” TECHNOLOGY AT EVERY TOUCHPOINT Technology has reshaped the roofing industry, and Roman Roofing has leveraged this shift. From drones and thermal imaging to advanced CRM systems and AI-powered analytics, every facet of the business is now underpinned by modern tools. “We’re using large-scale drones for pressure washing, thermal cameras to assess moisture levels, and digital tools to eliminate the need for dangerous climbs,” says Dopfer. “It’s about safety, professionalism, and delivering better outcomes.” 74 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08
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