reviews and has already referred new business to Roman Roofing. “We’d rather be busy keeping people happy than sitting back and hoping the market turns in our favor,” Dopfer adds. DATA-DRIVEN DECISIONS, HUMANCENTERED LEADERSHIP A key turning point in the company’s evolution came when Dopfer’s brother joined as Chief Operating Officer. With a military background and an eye for detail, he introduced a data-centric approach to operations, tracking everything from lead conversion rates to appointment set ratios. “That was a big shift,” Dopfer admits. “When you’re working in the business every day, it’s hard to work on the business.” With a formal executive team in place, Roman Roofing can now do just that.The team utilizes data and AI to “We like to look at ourselves as a white-glove service roofing company,” Dopfer says proudly.“Roofing isn’t just a commodity. We love what we do, and we want our customers to feel that at every touchpoint.” A REPUTATION EARNED, NOT BOUGHT Much of Roman Roofing’s growth has been driven by word of mouth rather than large-scale marketing expenditures. The company’s reputation is its greatest asset and its most significant responsibility. “We’ve never had huge marketing budgets,” Dopfer says.“Our customers refer to us because we do what we say we’ll do. And with every new referral comes higher expectations.” These expectations fuel a culture of excellence. Roman Roofing sees every job as a chance to exceed what was promised. Even minor jobs, like a recent case where an estimator identified a non-roof leak using a thermal camera, are opportunities to build goodwill. The grateful client left five glowing 73 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 ROMAN ROOFING
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