operations, technology plays a key role in expanding its reach. The company has built a strong following through social media, where posts featuring fresh recipes, behind-the-scenes farm photos, and glowing testimonials from local influencers spread rapidly. Combined with old-school word of mouth—driven by the farm store’s exceptional quality—Waialua Fresh has become a recognized brand throughout Hawaii. CULTURE ROOTED IN FAMILY Behind the success of Waialua Fresh is a deep barn, allowing it to process fertilizer on-site and significantly reduce its environmental footprint. Collaboration also extends to distribution. Rather than launching its own delivery fleet, Waialua Fresh relies on established local distributors, fostering a networked approach that boosts efficiency and benefits other island businesses. TECHNOLOGY AND WORD OF MOUTH While sustainability is central to Waialua Fresh’s 34 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08
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