shouldn’t come at a ultra-premium price,” says Vice President Jasen Urena. “We intentionally price our products as an affordable premium because we want more people to have access to eggs that support higher animal welfare, environmental stewardship, and family farming. The only way we can truly make an impact in areas we are passionate about —whether it’s sparing more baby male chicks, expanding regeneratively farmed acreage, or helping launch new family farms—is by making our products accessible. That’s why we’re often priced lower than some of the larger brands. This isn’t about cutting corners—it’s about scaling values.” This strategic choice is rooted in the company’s desire to maximize impact and do the right thing. By making its products accessible, it can put more farmers to work, convert more acres to regenerative organic practices, and significantly reduce the need for chick euthanasia on a larger scale. ENGAGING THE COMMUNITY TODAY AND PREPARING THE MARKET FOR TOMORROW Beyond direct business operations, NestFresh extends its ethical commitment into the communities where it operates. 28 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08
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